Embarking on a business venture or persisting in an existing one without conducting thorough market research or performing a comprehensive market analysis can present significant challenges that may ultimately lead to the downfall of your business. 

An inadequate understanding of how industries operate can hinder your ability to make informed decisions, anticipate market trends, and effectively position your products or services. 

By neglecting the critical step of gathering market intelligence, you risk overlooking key factors such as customer preferences, competitor strategies, and emerging opportunities. 

Consequently, your business may encounter difficulties attracting customers, maintaining a competitive edge, and sustaining long-term growth. 

Investing time and resources into conducting market research and gaining a comprehensive understanding of your industry can significantly mitigate these risks and enhance your chances of success.

With that said, let’s explore the top 10 marketing research agencies in Egypt!

Best Marketing Research Agencies in Egypt

Kaii Lab

Their proficiency in conducting thorough market research is truly exceptional, as they possess a remarkable ability to delve deep into industries and gain comprehensive insights. 

By thoroughly understanding various sectors, they can identify emerging trends, assess customer preferences, and analyze competitor strategies with remarkable precision.

Additionally, their marketing consulting service goes above and beyond traditional market research by delving into the realm of primary research and beyond. 

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They understand that basic market research only scratches the surface, which is why they strive to provide comprehensive insights through various methodologies. 

Through primary research techniques such as surveys, focus groups, and interviews, they gather first-hand data directly from the target audience, ensuring a deep understanding of their preferences, needs, and behaviors.

Their team of experienced consultants then analyzes and interprets the gathered information, translating it into actionable strategies that will set businesses apart from the competition.

Key services: Market Research/Consulting, Web design/development, Social media management, SEO, and Branding

Contact: info@kaiilab.com / 01006294426 


MarketKing is a dedicated digital marketing agency that is committed to helping your business thrive. 

They specialize in developing and implementing high-performance digital marketing strategies tailored to your business plans and size, with the aim of positioning your business as a market leader in a short span of time. 

They excel in conducting thorough market research and competitive analysis, allowing them to provide you with valuable insights and a detailed overview of your competition. 

Armed with this knowledge, MarketKing can equip your business with the tools and strategies needed to effectively compete and succeed in your market swiftly and effortlessly.

Key services:  Market research, Social media, Advertising, SEO, Branding & positioning, Digital strategy

Contact:  radwa.alzahed@marketkingco.com / +20 111 237 3654


With an unwavering commitment, Squad crafts, sustains, and revitalizes brands, enveloping them in a seamless journey from strategy formulation to an immersive experience. 

The studio emerges as a definitive conduit, adeptly articulating the voice, values, identity, and distinctive character of each brand through a visually captivating narrative, ultimately catapulting the brand into the spotlight and vividly exemplifying its authentic core.

Rooted in strategic precision, Squad. assumes the role of a brand storyteller, effectively conveying the intricacies of each brand’s essence. 

The studio delves into the very soul of the brand, encapsulating its ethos in a compelling saga that resonates deeply with audiences.

Key services: Market research, Branding & positioning, Social media, Website creation, Digital strategy 

Contact: info@squadcc.com /  01022553317

KF Agency

A marketing research company based in Cairo, Egypt, they help you set your business goals, and utilize research and digital marketing to achieve them. 

With their extensive research skills, they are adept at uncovering vital information about every aspect of an industry, enabling them to grasp its nuances and intricacies. 

They help shape efficient digital marketing strategies and grow more unique brands while connecting people to solutions serving their everyday challenges.

Key services: Marketing research, Digital marketing planning, SEO, Web development, App development

Contact: +20-101-927-4079 / hi@kfagency.net

New Step Media

They are an innovative and integrated digital media agency, specializing in the creation and implementation of brands on the internet. 

With their expertise and forward-thinking approach, they excel at crafting unique and impactful digital experiences for their clients. Their team of skilled professionals combines creativity, technical know-how, and strategic thinking to develop compelling brand identities that resonate with the target audience. 

From designing visually stunning websites to implementing effective digital marketing campaigns, they offer comprehensive solutions tailored to meet the specific needs of each client. 

By leveraging their in-depth understanding of digital platforms and consumer behavior, they help businesses establish a strong online presence and drive meaningful engagement. 

Through their cutting-edge techniques and dedication to excellence, they strive to push the boundaries of digital innovation, delivering remarkable results that drive growth and success for their clients.

Key services: Market research, SEO, Media buying & SEM, Social media, Branding

Contact: +2 33044094 | +2 33044090 | +2 33045014 / info@newstepmedia.net

InterAction Business

Established in 1993, Interaction is a full-service strategic business development, business advising, and marketing communications firm. 

They collaborate with organisations to help them achieve their goals and targets through the implementation of integrated and effective business development tools and plans. 

Interaction prides itself on delivering clients with the most efficient and impactful services, ensuring they stay one step ahead of their competition.

Key services: Strategic business development, Business advisory, Market analysis, Market research, Business planning

Contact: info@interaction-business.com / +20227361886,+20227351830


Based in Cairo, the creative digital agency is dedicated to assisting brands in cultivating targeted visibility and generating revenue across the MENA region. 

With a specialization in various areas including social media campaigns/management, media production, digital media advertising, 360 integrated marketing campaigns, and crisis management, the agency offers a comprehensive range of services to meet the diverse needs of its clients. 

Through innovative strategies and effective execution, the agency strives to enhance brand presence and drive meaningful engagement. 

By leveraging their expertise in the digital landscape, the agency aims to help brands thrive in a competitive market while maintaining a strong and positive reputation.

Key services: Marketing strategies, Social Media, Branding & Positioning, PR, Advertising 

Elements Advertising Agency

Established in 2012, Elements Advertising agency has emerged as a prominent leader in the industry, renowned for its ability to deliver customized solutions to each client. 

With a deep understanding of diverse business sectors within the market, Elements has consistently satisfied the unique needs and objectives of its clients. 

Through its strategic approach and innovative campaigns, the agency has successfully cultivated positive connections with journalists and influencers, allowing them to stay up-to-date with the ever-changing market dynamics.

Elements Advertising agency takes pride in its comprehensive range of services, which encompass market research, branding, creative design, digital marketing, and public relations. 

By leveraging its expertise in these areas, the agency creates powerful and compelling campaigns that drive brand awareness, engagement, and ultimately, business growth. 

Key services:  Marketing research, Social media, Advertising, Branding

Contact: 01009801270

Ad Value Marketing Agency

Ad Value is a dynamic and full-service advertising agency that prioritizes adding value to brands through a combination of creativity, strategic thinking, agility, and a passionate commitment to the craft of advertising. 

The agency firmly believes in the power of simplicity and professionalism, aiming to create an environment where clients genuinely enjoy working with them.

Driven by a team of dedicated professionals, Ad Value places emphasis on developing innovative strategies and executing them with precision. 

They understand the importance of delivering measurable outcomes and are dedicated to achieving tangible results that positively impact their clients’ brands.

With an unwavering focus on client satisfaction and success, Ad Value aims to cultivate strong and enduring partnerships built on trust, collaboration, and a shared vision for achieving remarkable advertising goals.

Key services: Marketing research, Social media, Media planning & buying, Technology solutions

Contact: info@advalueeg.com / +201270577556


INETWORK Middle East is an award-winning creative marketing agency that offers a comprehensive range of creative services, ranging from strategic plan development to brand design. 

Their expertise extends to providing fully integrated brand communication products, including radio and TV commercials, commercial print materials, signage, apparel, photography, event management, influencer marketing, and promotional products. 

By combining both aspects of the industry and leveraging the extensive support of its networks and HR arm, the agency ensures a seamless pathway for clients throughout the entire marketing life cycle.

Key services: Marketing research/strategies, Branding & Positioning, Advertising, Social media, Mobile app

Contact: info@inetwork-me.com / +2 01000 64 78 64 , +2 0111 05 333 49

Market research and market research companies play a pivotal role in the success of a business. 

By conducting thorough market research, businesses gain crucial insights into customer preferences, industry trends, and competitive landscapes. 

This knowledge empowers them to make informed decisions, develop effective strategies, and identify opportunities for growth. Market research helps businesses understand their target audience, refine their product or service offerings, and position themselves competitively in the market. 

Moreover, market research companies bring specialized expertise, methodologies, and resources to the table, ensuring comprehensive and accurate data collection and analysis. 

Their ability to interpret market dynamics, identify emerging trends, and provide actionable recommendations adds tremendous value to businesses. 

By leveraging the insights provided by market research and partnering with reputable market research companies, businesses can mitigate risks, seize opportunities, and establish a strong foundation for long-term success.